The beloved Filipino restaurant chain, Razon's of Guagua, has officially reopened its flagship store at SM Mall of Asia. The event, held on December 5, 2025, marks a significant milestone with a brand refresh centered on the theme "Welcome Keng Bale!" (Welcome Home).
A Modern Home for Timeless Flavors
This reopening is more than just a fresh coat of paint. It represents the evolution of a homegrown favorite, seamlessly blending its rich Kapampangan heritage with a contemporary dining atmosphere. The renovated space features a modernized design, an updated kitchen, and new tableware, all aimed at enhancing the customer experience while retaining the brand's core identity of simplicity and warmth.
At the heart of this refresh is a new, flowing logo inspired by the swirling motion of mixing its iconic halo-halo. Shaped like a heart, the logo symbolizes the brand's commitment to family, warmth, and Filipino pride, reinforcing its motto: "Mas Masarap ang Simple Lang."
Celebrating Legacy with "Lutong Bale"
The "Welcome Keng Bale!" celebration, which ran from 11:00 AM to 1:00 PM, was a vibrant affair. The schedule included a ribbon-cutting ceremony, a store blessing, an audio-visual presentation, and remarks from the Razon's team. Guests, including media partners and influencers, were treated to a media lunch accompanied by acoustic performances.
Attendees had the opportunity to sample Razon's best-loved dishes, such as the legendary Halo-Halo, Pancit Luglug, Sizzling Sisig, and Dinuguan with Puto. The event also showcased potential new menu items, allowing guests a first taste of what's to come. Exclusive giveaways added to the festive, homecoming atmosphere, making it a memorable event for all.
Staying True to a Simple Philosophy
For decades, Razon's of Guagua has built its reputation on no-frills, quality dishes made with care. This reopening reaffirms its belief that "less is more." By updating its look and feel without compromising on the authentic flavors and heartfelt service it is known for, the brand continues to prove that true satisfaction lies in simplicity done right. The refreshed SM Mall of Asia flagship is now poised to offer both loyal patrons and new customers a genuine "Lutong Bale" (home-cooked) experience in the heart of one of the country's busiest retail destinations.
