Virginia Food Inc. has officially brought back its beloved Christmas campaign for the 2025 holiday season. The company reintroduced 'Basta Pasko, Virginia' during a press conference held on November 15, 2025, at the Dohera Hotel. This marks the second year for the festive initiative, which now shifts its emotional core towards honoring cherished family memories and long-held traditions.
A Celebration of Nostalgia and Song
The event was led by key company figures Vice President for Sales and Marketing Stanley Go and Marketing Manager Marvin Dalumpines. They were joined by a special guest, local singer-composer Jethro Alaban, who is the creative force behind the campaign's official anthem. Alaban, known for his warm voice and genuine storytelling, composed a track specifically for Virginia Food's holiday message.
His song, titled 'Kahapon,' is designed to evoke deep feelings of home, love, and shared memories. It captures the essence of childhood laughter and festive family gatherings, sentiments that are central to the Filipino Christmas experience. The song will be further brought to life with an accompanying music video.
Modern Twists on Timeless Traditions
Beyond the music, a key highlight of this year's campaign is the Virginia Signature Charcuterie Station. This concept presents a contemporary approach to the traditional Filipino holiday table. It features the brand's popular products like hams, hotdogs, and sausages, arranged in a modern style.
This innovation reflects how many Filipino families are creatively updating their Noche Buena spreads, blending classic flavors with new and visually appealing presentations. It shows the evolution of celebration while keeping beloved tastes at the center.
Five Decades of Being Part of Filipino Homes
The campaign is built on a solid foundation. For over fifty years, Virginia Food Inc. has been a staple in households across the Philippines. Starting from canned goods, the company has grown into a major local food manufacturer, offering a range of products including frozen processed meats.
Driven by a dedicated research and development team, the company's mission has consistently been to produce quality items that are a perfect fit for every Filipino home. This deep connection with consumers allows campaigns like 'Basta Pasko, Virginia' to resonate powerfully.
"We're excited to share the heart of our Christmas campaign and the stories that remind us that no matter where life takes us, there will always be a memory in every slice," stated Stanley Go during the launch. The campaign ultimately reinforces Virginia Food's role in Filipino celebrations, inviting families to rediscover the meaning of Christmas through shared meals and the memories they create.
