Cebu Travel Catalogue International Set to Launch 10th Annual Edition
The vibrant city of Cebu is gearing up for a major tourism event as the Cebu Travel Catalogue International prepares to open its doors this weekend. Scheduled from February 13 to 15, 2026, this prestigious travel and tourism exhibition will be held at the Ayala Center Cebu, marking a significant milestone in its history.
A Decade of Promoting Travel and Exploration
Now celebrating its 10th anniversary, the annual fair has become a cornerstone event for the travel industry in the region. This year's theme, "Wander Beyond Borders," encapsulates the spirit of adventure and global connectivity that the exhibition aims to foster. The event is meticulously organized by a coalition of travel industry groups, led by prominent figures including:
- Alice Queblatin
- Fairlie Uy
- Alan Carvajal
- Angelita Dy
- Aida Uy
- Sheila Colmenares
- Malou Melliza
These organizers have worked tirelessly to curate an experience that brings together a diverse array of participants. The exhibition will feature local and international tourism stakeholders, renowned travel brands, destination partners, and avid travel lovers, creating a dynamic platform for networking and discovery.
Other Notable Developments in Cebu's Tourism and Business Landscape
Beyond the travel fair, Cebu is witnessing several exciting developments that enhance its appeal as a destination and hub for innovation. The NuSTAR Skydeck, located at the highest floor of the NuSTAR Hotel, has emerged as a new tourist attraction. Offering a breathtaking 180-degree view of the Cebu skyline, Mactan seaside, and surrounding areas, it is poised to become a must-visit spot for both locals and tourists.
In the hospitality sector, celebrations for the Chinese New Year are in full swing. The Waterfront Cebu City Hotel will host traditional Dragon and Lion dances in its Grand Lobby on February 16, followed by a spectacular fireworks display. Similarly, Shangri-La Mactan has planned cultural performances, meaningful rituals, and festive feasts at its restaurants, Tea of Spring and Tides, for the morning of February 17.
Advancements in Aviation and Automotive Industries
The aviation industry is also making headlines with Philippine Airlines (PAL) showcasing its new acquisition, the Airbus A350-1000, during a ceremony at Villamor Air Base. President Ferdinand Marcos Jr. and First Lady Liza Marcos were among the distinguished guests welcomed by PAL Holdings Inc. president Lucio Tan III. This state-of-the-art airplane makes PAL the first airline in Southeast Asia to operate this long-range model, coinciding with the airline's 85th year of service.
Adding to the celebratory mood, Cebu Pacific Air released an official music video titled "Where Dreams Fly" for its 30th anniversary. Performed by the Filipino pop/alternative rock band Over October, the song encourages travel with confidence, reflecting the airline's commitment to accessibility.
In the automotive sector, the electric vehicle brand Omoda/Jaecoo is expanding its presence. During its first anniversary celebration, Eres Automotive president/CEO Joseph Carlo Japson announced plans for a full-sized showroom in Mandaue City, following a recent groundbreaking. The brand's current showroom is located at G Mall, formerly known as White Gold Club.
Wellness and Lifestyle Innovations
Cebu's business district is also embracing wellness trends with the opening of The Reset Studio at the MSY Tower in Cebu Business Park. Founded by Claudine Zamora Basto and Sophi Atillo Tan, this new wellness hub offers a range of activities including barre, mat Pilates, and yoga in both heated and non-heated formats. The studio promotes holistic wellbeing and mindful living, inviting Filipinos to adopt healthier and more balanced lifestyles.
Overall, these developments highlight Cebu's growing prominence as a center for tourism, business, and innovation, setting the stage for an exciting year ahead.
