The Online Negosyo Empowerment Community has expressed support for the E-Commerce Philippine Trustmark while advocating for significant changes to its implementation framework. During a press briefing on Monday, November 17, 2025, the group's convenor emphasized the need for clearer policies to ensure micro, small and medium enterprises truly benefit from the registration process.
Voluntary Registration Deadline Approaches
Anna Magkawas, convenor of Online Negosyo Empowerment Community, revealed that her organization recently met with Department of Trade and Industry (DTI) officials to address concerns about the Trustmark registration system. The current voluntary registration period is set to continue only until December 31, 2025, creating uncertainty among online sellers.
Magkawas pointed out that the registration requirements duplicate existing consumer protection laws and product standards. Sellers are being asked to submit the same documents they already provide to other government agencies, making the process redundant for legitimate businesses.
Key Recommendations from Online Sellers
The online sellers' group presented several crucial recommendations during their meeting with DTI officials. They urged that the Trustmark registration should be permanently voluntary rather than mandatory. Additionally, they proposed that e-commerce platforms should not require the Trustmark as a condition for sellers to operate.
Magkawas emphasized that the Trustmark should remain aspirational and private-sector-led, with government focusing its efforts on enforcing existing consumer protection laws rather than creating new bureaucratic requirements.
Addressing Online Scams and Fraud
While supporting the Trustmark's objectives, Magkawas highlighted a critical limitation: the system may not effectively combat online selling scams. She noted that scammers often submit the same documentation as legitimate businesses, making it difficult for the Trustmark to distinguish between honest sellers and fraudsters.
The group believes that addressing online scams requires more fundamental solutions beyond registration systems. They remain committed to working with platforms, policymakers, and the E-Commerce Promotions Council to build what they describe as a fair, transparent and corruption-free digital economy.
Magkawas expressed appreciation that DTI officials were receptive to their suggestions and considered their position on the matter. She remains hopeful that the constructive dialogue will yield positive outcomes for the e-commerce sector in the Philippines.
