PLDT Home Elevates Sinulog 2026 Experience with Community-Focused Initiatives and Celebrity Ambassador
In a vibrant display of corporate-community partnership, PLDT Home, the undisputed market leader in Cebu's home fiber sector, played a significant role in the Sinulog Festival 2026 celebrations held on January 18, 2026. The telecommunications giant extended its support to the Sugboanon community by offering a range of complimentary services, reinforcing its commitment to being a reliable partner beyond mere connectivity.
Free Services and Entertainment for Festival-Goers
Through its innovative Fiber Fast Zone, PLDT Home set up exclusive amenities for its subscribers at the PLDT Jones location. Thousands of Cebuanos and visitors alike benefited from free, high-speed WiFi, convenient charging stations, and a refreshing hydration area throughout the festival period. The festivities kicked off on the eve of the celebration, January 17, and continued into Sunday, January 18, where the joy was amplified with additional offerings.
On Sunday, PLDT Home organized a mini-concert featuring talented local performers and provided free face painting activities, adding to the festive atmosphere and creating memorable experiences for attendees. These efforts were designed to enhance the communal spirit of Sinulog, which honors the feast of Sr. Santo Niño with themes of faith, togetherness, and shared cultural heritage.
New Brand Ambassador and Roadshow Engagement
Adding star power to the celebrations, PLDT Home introduced actor and television personality Dominic Roque as its new brand ambassador. Roque, alongside George Clemente, Assistant Vice President and Head of VisMin PLDT Home Sales, embarked on an engaging roadshow that visited key locations across Cebu City. The tour included stops at PLDT Jones, SM City Cebu, Plaza Independencia, One Mango Place, and Fuente Osmeña Circle, where they interacted directly with the public.
During a press conference, Clemente shared insights into the roadshow's impact, noting, "In every stop, aming naramdaman, people gathered and really took time, spend time with us." This hands-on approach allowed PLDT Home to connect with the community on a personal level, fostering stronger relationships and demonstrating their dedication to being present during meaningful moments.
Leadership Perspectives on Community Involvement
John Y. Palanca, Senior Vice President and Head of Consumer Business at PLDT, emphasized the importance of their participation in Sinulog. He stated, "As the market leader in Cebu's home fiber market, we believe that being part of Sinulog means being present in moments that really matter to Cebuanos. This festival is about faith, togetherness, and shared experiences—and reliable connectivity plays a role in bringing people closer, whether they are here in Cebu or watching from anywhere in the world."
This sentiment underscores PLDT Home's strategy to integrate into the cultural fabric of Cebu, leveraging their technological expertise to support community events that hold deep significance for the local population.
Exclusive Promotions and Raffle Opportunities
As part of the Sinulog festivities, PLDT Home launched several attractive promotions aimed at both new and existing subscribers. The company introduced the Fiber Unli All Plan 1399, which includes free installation and a speed boost, making high-quality internet more accessible. Additionally, they unveiled the BFF (Broadband Free Forever) Promo, running from January 15 to April 15, 2026, which offers new subscribers a chance to enjoy free broadband for life.
To further incentivize sign-ups, all new subscribers to any Home Fiber plan, including the Fiber Unli All Plan 1399, will receive a raffle entry upon opting in. The electronic raffle draw is scheduled for April 21, 2026, and will be conducted under the supervision of the Department of Trade and Industry (DTI), ensuring transparency and fairness.
Sustained Commitment to Cebu's Growth and Connectivity
Through these multifaceted activities, PLDT Home continues to demonstrate its unwavering effort to serve as a dependable ally for the people of Cebu. By combining technological innovation with community engagement, the company not only enhances connectivity but also actively participates in and supports events that foster social cohesion and cultural pride. This holistic approach positions PLDT Home as more than just a service provider; it is a integral part of the community's growth and celebration.
