The City Government of Zamboanga officially launched the "Be Wise" campaign on Monday, May 11, 2026, aiming to foster responsible social media usage among local government officials and employees. The initiative was announced during the regular flag ceremony at Zamboanga City Hall grounds, led by the City Human Resource Management Office.
Campaign Anchored on Ethical Standards
According to a statement from the City Hall Information Office, the campaign is grounded in Republic Act No. 6713, also known as the Code of Conduct and Ethical Standards for Public Officials and Employees. This law serves as the foundation for promoting integrity and accountability in public service.
Four Guiding Principles
The "Be Wise" campaign introduces four key principles to guide online and workplace behavior:
- Watch your words – Encourages careful and respectful communication.
- Identify your boundaries – Emphasizes maintaining professional limits.
- Stay neutral – Advises avoiding partisan or biased statements.
- Engage responsibly – Promotes thoughtful and constructive interactions.
These principles aim to shape ethical conduct on digital platforms and in public communications, reinforcing professionalism among city employees and officials.
Mayor's Call for Discipline
Zamboanga City Mayor Khymer Olaso highlighted the importance of discipline and integrity in public service. He noted that responsible social media use is crucial for strengthening public trust in government institutions. The campaign is expected to serve as a continuous reminder of the ethical obligations that come with public office.
