Cebu’s property market is expected to sustain its growth trajectory, supported by strong demand across residential, office, and hospitality segments, according to a property research consultant.
“Cebu remains a major property hub outside Metro Manila, with national developers continuing to expand as they remain optimistic about the region’s long-term growth,” said Joey Roi Bondoc, research director at Colliers Philippines, citing the region’s robust economic fundamentals and rising investor interest. Central Visayas, where Cebu is located, grew 7.3 percent in 2024 — outpacing the national average — driven by a strong services sector, outsourcing investments, and domestic tourism. This growth, coupled with steady remittances from overseas Filipino workers, is expected to underpin housing demand, particularly in the mid-market segment.
Bondoc said infrastructure developments will further reinforce Cebu’s position as a key investment destination. Major projects such as the Cebu Bus Rapid Transit, Metro Cebu Expressway, and Lapu-Lapu Expressway are expected to improve connectivity and unlock new growth areas, supporting demand for residential, office, and hotel developments.
Office
Office demand remains robust, with Cebu capturing about 121,000 square meters of transactions in 2025, accounting for roughly half of deals outside Metro Manila. The outsourcing sector continues to drive take-up, while global capability centers are increasingly expanding in the province.
“Cebu is likely to emerge as the primary hub for global capability centers outside Metro Manila,” Bondoc said, noting expansions from multinational firms.
Residential
On the residential side, Cebu continues to record strong absorption, particularly in house-and-lot developments, which are nearly sold out in several projects. Demand is largely driven by end-users and remittance-supported buyers, while lot-only developments are seeing steady price appreciation.
Meanwhile, Cebu’s tourism sector is boosting hospitality investments. With over five million visitors recorded, developers are ramping up hotel supply, with about 3,800 new rooms expected from 2026 to 2028 — mostly under foreign brands.
Bondoc said continued foreign investment inflows and sustained tourism growth will further support demand for business hotels and mixed-use developments.
“We remain bullish on Cebu’s growth prospects given its diverse demand drivers — from outsourcing and remittances to tourism and infrastructure development,” he said.
