Cebu Governor Issues Stern Warning Over Unjustified Price Hikes
Cebu Governor Pamela Baricuatro has taken a firm stance against retailers and business establishments across the province, cautioning them against imposing unjustified price increases amid ongoing tensions in the Middle East. In a press briefing held on Wednesday, March 4, 2026, the governor emphasized that the Capitol is actively monitoring reports of sudden spikes in the prices of basic commodities, with a particular focus on rice.
Monitoring Reports and Public Assurance
According to Provincial Assistant Administrator Aldwin Empaces, the Department of Agriculture Central Office has informed the Provincial executive department about receiving reports of rice price increases amounting to P70 per kilogram. Despite these alarming reports, Governor Baricuatro assured the public that Cebu has not experienced any shortages in rice or other food supplies. She stressed that the province's food supply remains stable and in good order at this time.
"So far, everything is good. Everything is in order," Baricuatro stated, aiming to alleviate public concerns over potential scarcity.
Strong Message to Businesses
In her address, the governor delivered a clear and direct message to businesses allegedly using the Middle East crisis as a pretext for raising prices. "Watch out because we are monitoring you. Please do not take advantage of the situation," she warned, highlighting the government's vigilance in preventing exploitative practices. This warning underscores the administration's commitment to protecting consumers from price gouging during times of international instability.
The governor's proactive approach includes:
- Continuous surveillance of market prices to detect any unjustified increases.
- Collaboration with agricultural authorities to verify supply chain stability.
- Public reassurance to prevent panic buying and maintain market equilibrium.
By addressing these issues head-on, Governor Baricuatro aims to ensure that Cebu's residents are not unfairly burdened by external geopolitical events, reinforcing the importance of ethical business practices in the province.
