Kojie.san Celebrates Holiday Millionaire Campaign with Grand Prize Awards
Kojie.san, a leading skin-lightening soap brand in the Philippines, recently concluded its Holiday Millionaire campaign with a formal awarding ceremony at the Beauty Elements Ventures Inc. headquarters in Makati City. The event gathered company leadership, media partners, and the brand team to honor the two grand prize winners, each receiving ₱1 million in cash.
Meet the Winners: Inspiring Stories of Hope and Support
Patris Ape from Negros Occidental, a college student who has been using Kojie.san since high school, participated in the promo multiple times. She plans to allocate her winnings toward her education and assist her siblings in pursuing their academic goals.
Kiven Klyde Terania from Negros Oriental joined the campaign after encouragement from his girlfriend, a longtime Kojie.san user. Having paused his studies to help his father on their family sugarcane farm, he intends to use the prize to support his parents and eventually resume his education.
Brand Philosophy: Rewarding Loyalty and Building Trust
Nikki Filio, BEVi Marketing Director, emphasized that Kojie.san has always been built on real, visible results, earning the trust of loyal consumers who incorporate the brand into their daily routines. The Holiday Millionaire campaign was designed to recognize this trust and transform everyday use into meaningful rewards.
"With this campaign, we wanted to build on that relationship," Filio explained. "To take something familiar—something as simple as daily use—and turn it into something more meaningful. Not just through big wins, but through real moments of reward that more people can experience."
Simple Participation and Generous Prizes
The promo allowed consumers to join by submitting receipts from a minimum purchase of Kojie.san products. Participants had the chance to win instant rewards, including GCash credits, online shopping vouchers, and Kojie.san product bundles, in addition to the two ₱1 million grand prizes.
Commitment to Authenticity and Full Delivery
Reflecting the brand's deeper philosophy, Kojie.san ensured that both winners received the full ₱1 million prize, tax-free. Filio noted that the company shouldered the prize tax to uphold the promise made to consumers, quoting CEO and president Jazz Burila: "If you say something, you've got to deliver."
Strengthening Community and Future Goals
Over the years, Kojie.san has cultivated a community of consumers who share similar values, celebrating milestones and supporting each other's journeys. The Holiday Millionaire campaign aimed to strengthen this community, emphasizing that the brand is not just about skincare but about being part of moments that boost confidence and self-esteem.
As Kojie.san continues to expand, it remains focused on finding innovative ways to celebrate and reward the consumers who have supported its growth through the years.
