In a heartwarming display of community spirit, SM City Mindpro brought smiles and comfort to hundreds of young learners in Zamboanga City this week. The mall's outreach program, dubbed "Besties of Joy," successfully distributed plush toys to more than 400 students across three elementary schools.
Spreading Happiness Across Three Schools
The distribution event took place on Wednesday, January 7, 2026. The beneficiary schools were Divisoria Elementary School, Boalan Elementary School, and Zambowood Elementary School. Employee-volunteers from SM Zamboanga malls personally handed over the soft, cuddly companions to the eager young students right inside their classrooms.
The initiative is a core part of SM's broader commitment to nurturing child well-being and supporting local communities through simple, impactful acts. The plush toys, more than just gifts, are intended to inspire joy, provide comfort, and foster a sense of being valued among the children.
Driven by a Culture of Volunteerism
Aileen Ann Villa-Enriquez, the Mall Manager of SM City Mindpro, emphasized the belief behind the program. "We believe that even the smallest gestures can create a big impact, especially for children," she stated. "Through the Besties of Joy, we hope to brighten their day and create lasting, positive memories."
This activity highlights SM's ingrained culture of volunteerism, where employees actively participate in outreach efforts that extend the mall's presence into the heart of the neighborhoods it serves. It goes beyond mere gift-giving, aiming to foster genuine connections and uplift lives.
Building a Legacy of Compassion
Programs like Besties of Joy allow SM City Mindpro to champion values of compassion, generosity, and shared happiness. It reinforces the mall's role not just as a premier lifestyle and retail destination, but as an active and caring partner in community-building within Zamboanga City.
By focusing on the simple power of a shared smile and a soft toy, SM continues to make a meaningful difference, proving that corporate social responsibility can have a profoundly human touch.
