Tourism Secretary Christina Frasco has highlighted that persistent misinformation regarding the Philippines' security situation continues to pose one of the most significant challenges for the nation's tourism industry. Speaking at the Kapihan sa Manila Bay forum on Wednesday, February 4, 2026, Frasco addressed false claims that inaccurately depict the country as unsafe for travelers.
Debunked Claims Still Circulating
Frasco emphasized that despite being debunked, these misleading narratives are repeatedly shared and remain active online. "While already debunked, it was repeatedly carried and still posted nonetheless," she stated, underscoring the ongoing struggle against digital falsehoods. She added, "There's so much misinformation out there about Philippine tourism and that poses as a big challenge."
Government Response to False Rankings
In 2025, a ranking by travel insurance company HelloSafe labeled the Philippines among the world's most dangerous countries for travelers. The Philippine government swiftly dismissed this claim as false and misleading, but its impact has lingered, affecting perceptions in key markets.
Collaborative Efforts to Address Challenges
The Department of Tourism is tackling misinformation alongside other critical issues such as digitalization, connectivity, and infrastructure. This multi-faceted approach involves coordination with various government agencies to ensure a comprehensive strategy.
Enhancing Tourism Safety Measures
To bolster safety, the DOT is strengthening its efforts in collaboration with the Department of the Interior and Local Government and the Philippine National Police. Frasco noted, "As far as our source market is concerned, South Korea continues to be number one for the Philippines, but it has had its challenges, so we're working closely with the DILG and PNP for peace and order and tourism safety."
Aggressive Global Marketing Campaign
Despite these obstacles, the DOT is rolling out a more aggressive global marketing campaign targeting priority markets. Key regions include South Korea, the United States, Japan, and Australia, aiming to counteract negative narratives and promote the Philippines as a safe and attractive destination.
This proactive stance reflects the government's commitment to overcoming misinformation and enhancing the tourism sector's resilience through strategic partnerships and targeted outreach.
