GMA Network Caps 75th Anniversary with Unprecedented Media Dominance in 2025
GMA Network celebrated its diamond anniversary in 2025 by solidifying its status as the Philippines' premier media organization, achieving remarkable success in television ratings, digital platforms, and international acclaim for Filipino narratives. The network's comprehensive approach across news, entertainment, and public affairs programming resonated deeply with audiences both locally and globally.
Television Ratings Leadership and Program Dominance
According to Nielsen Television Audience Measurement data for the entire year of 2025, GMA maintained its position as the number one television channel nationwide. The network achieved an impressive net reach of 86.2 percent across Total Philippines, translating to approximately 62 million viewers. When combined with its sister channels GTV, I Heart Movies, and Heart of Asia, the collective reach expanded to 87.5 percent, reaching about 63 million Filipino viewers.
Kapuso programs demonstrated exceptional popularity, occupying 27 out of 30 spots on the most-watched programs list nationwide. Leading this impressive lineup was the long-running magazine program Kapuso Mo, Jessica Soho, which secured the top position. The primetime newscast 24 Oras followed closely in second place, demonstrating the network's strength in both entertainment and news programming.
Other highly-rated Kapuso shows that contributed to this success included:
- Encantadia Chronicles: Sang'gre
- The Voice Kids
- The Clash 2025
- Tolome! Walang Matigas na Pulis sa Matinik na Misis
- Lolong: Bayani ng Bayan/Lolong: Pangil ng Maynila
- Stars on the Floor
- Pepito Manaloto: Tuloy Ang Kuwento
- Magpakailanman
- Mga Batang Riles
- BBL Gang/BG 30 Batang Bubble Ako
Digital Platform Supremacy and Online Engagement
GMA Network extended its leadership into the digital sphere throughout 2025, maintaining its position as Southeast Asia's top content creator in the Entertainment and Media Category for 23 consecutive months according to Tubular Labs data. The network's official online platforms generated substantial viewership from January to December 2025.
By December 31, 2025, GMA Network's official creator properties had accumulated over 74.4 billion video views across major social media platforms:
- Facebook: 35.1 billion views
- TikTok: 26.3 billion views
- YouTube: 10.4 billion views
- Instagram: 2.6 billion views
News Division Excellence and Election Coverage
GMA Integrated News established itself as the most trusted news source in the Philippines, providing comprehensive coverage of the 2025 midterm elections through its special program Eleksyon 2025: The GMA Integrated News Coverage. The network also organized Tanong ng Bayan: The GMA Senatorial Face-Off 2025, a significant senatorial debate hosted by Jessica Soho that contributed to informed public discourse.
Online, GMAIN outperformed competitors in video viewership and engagement metrics. According to Tubular Labs and Hootsuite Analytics data, GMAIN recorded over 18.5 billion video views across Facebook, TikTok, and YouTube during the period. This performance significantly exceeded competitors, with News5 registering 9.33 billion views and ABS-CBN News recording 7.3 billion views during the same timeframe.
Radio Dominance and Regional Expansion
GMA Radio stations maintained leadership positions across key markets throughout 2025. According to AGB Nielsen data, Super Radyo DZBB 594 achieved a 44.5 percent audience share in Mega Manila, while Barangay LS 97.1 Forever! posted an impressive 47.6 percent audience share in the same market.
The network's regional presence also demonstrated strength, with Barangay FM 93.5 leading in Dagupan during Q3 2025 with a 59.2 percent audience share. In Iloilo during Q4, Super Radyo DYSI and Barangay FM 93.5 registered 54.9 percent and 76.5 percent audience shares respectively, while Barangay FM 92.7 in Baguio achieved a 46.4 percent audience share.
Anniversary Celebrations and Special Initiatives
To commemorate its 75th anniversary, GMA Network organized Beyond 75: The GMA 75th Anniversary Special, bringing together Kapuso stars and personalities for a night of celebration. The network's entertainment division launched the "More Tawa, More Saya" campaign, highlighting milestone anniversaries for popular comedy programs including Bubble Gang (30th anniversary), Pepito Manaloto (15th anniversary), and Family Feud (3rd anniversary).
The advocacy campaign "Be Juan Tama" encouraged viewers to select content that promotes mental, emotional, and social development, reflecting the network's commitment to responsible programming.
Content Excellence and International Recognition
Encantadia Chronicles: Sang'gre emerged as the most-watched GMA Network content across digital platforms, surpassing 5 billion views since its June 2025 launch and earning YouTube's Silver and Gold Creator Awards for exceptional audience engagement.
GMA Regional TV expanded its digital footprint significantly, with its official YouTube Channel surpassing one million subscribers and beginning livestreaming of four regional newscasts: One North Central Luzon, Balitang Bisdak, One Western Visayas, and One Mindanao. This expansion made trusted local news more accessible to audiences nationwide.
Global Accolades and Award-Winning Productions
GMA Public Affairs continued its tradition of international recognition in 2025. Kapuso Mo, Jessica Soho won a Bronze medal at the New York Festivals TV & Film Awards for its environmental documentary "Minahan sa Homonhon Island" and Best Infotainment Programme at the Asian Academy Creative Awards.
The Atom Araullo Specials earned its fourth consecutive gold medal at the NYF Awards for "Pogoland," which also won Best Documentary in the Domestic Affairs category at the Association for International Broadcasting Awards. Multiple wins at the Asian Academy Creative Awards included recognition for Reporter's Notebook: Asia's Scam Cities, I Juander: History for Sale, and Biyahe ni Drew: YOLO sa Antique.
Kapuso actor Dennis Trillo received the prestigious Asia's Best Actor in a Leading Role award at the Asian Academy Creative Awards for his performance in Green Bones, highlighting the network's talent development success.
Film Production and Multimedia Expansion
GMA Pictures released a diverse slate of films in 2025, including the box-office hit KMJS' Gabi ng Lagim: The Movie, which marked the big-screen debut of the award-winning Kapuso Mo, Jessica Soho program. Other notable releases included the psychological horror P77, which reached number one on Prime Video's Top 10 Movies in the Philippines, and the Metro Manila Film Festival entry Love You So Bad, co-produced with Star Cinema and Regal Films.
GMA Pinoy TV celebrated its 20th anniversary with steady subscriber growth through partnerships with OTT platforms and completion of the IP Streaming Project, enhancing operational efficiency. The podcast Barangay Love Stories from Barangay LS 97.1 Forever! was named Spotify Top Podcast of the Year in the Philippines.
Looking Forward to Continued Innovation
As GMA Network enters 2026, the organization remains committed to delivering innovative content, fostering stronger collaborations, and providing engaging storytelling across all platforms. The network's dedication to informing, inspiring, and entertaining audiences worldwide ensures that Filipino stories will continue to reach global prominence through quality programming and technological advancement.
