Ralph Lauren has unveiled its Spring 2026 campaign, a tribute to the timeless fusion of sport and style that has defined the brand for generations. Drawing from Ralph Lauren's rich heritage, the campaign celebrates the intersection of athletic pursuits and refined elegance, from the sophisticated traditions of polo to the exhilarating energy of racetracks and the boundless freedom of nautical life.
A Vision of Living
"Sport and style have always been about more than what you wear or how you play. They are about a way of living—freedom, energy, authenticity, connection—that can inspire us all to dream of a better life," said Ralph Lauren.
Three Chapters of Style
Shot by David Sims with a campaign video by Jacob Sutton, the Spring 2026 campaign unfolds across three distinct chapters:
- A World of Speed captures motorsport's intensity with modern sophistication, featuring polished chrome, winding coastal roads, and the filter of morning light.
- By the Sea celebrates nautical elegance as sleek speedboats cut through open water, cotton dresses flutter in the wind, and tailored tuxedos mimic the straight lines of speedboats.
- On the Green explores the graceful world of polo, golf, and tennis, where sport embodies vitality, style, and tradition.
New MLB Collection
This season also introduces a new Ralph Lauren x MLB collection celebrating six legendary teams: the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Philadelphia Phillies, Boston Red Sox, and Toronto Blue Jays. The campaign will come to life this summer with activations across the globe, including California, Sydney, and Tokyo.
