Fire Erupts at Former NCCC Mall Victoria Plaza in Davao City
A fire incident was reported at the rooftop of the old Victoria Plaza building along J.P. Laurel Avenue in Davao City on Saturday, March 14, 2026. The blaze, which involved rubbish in the rooftop area, was promptly and fully extinguished by emergency responders, according to a Facebook post by Metro Davao United Fire and Rescue Inc. published on March 15, 2026, at 11:14 am.
Management Calls for Restraint Amid Online Speculation
In response to the incident, NCCC Management issued a statement on March 14, 2026, encouraging the public to refrain from spreading "unwarranted or non-factual" statements. "We respectfully ask the public to refrain from spreading unwarranted or non-factual statements regarding the incident, including speculation circulating online," the management said. They emphasized the importance of allowing authorities to complete their investigation and relying on verified information.
The cause of the fire is still being assessed by relevant authorities, and NCCC has pledged full cooperation with the investigation. The company stated that they will provide updates as soon as details become available. Additionally, NCCC expressed gratitude to the Bureau of Fire Protection, emergency responders, and all personnel who acted swiftly to contain the fire and ensure the safety of the surrounding community.
Historical Context and Future Plans for the Site
NCCC Mall Victoria Plaza officially ceased operations after more than three decades on December 31, 2025. Its closure was marked by a farewell walk and tour on December 30, 2025, organized by renowned photographer Jojie Alcantara in partnership with NCCC. This event honored Davao's pioneer street photographers, known as the original "street pitikeros," who have documented city life since the 1960s and 1970s.
The mall was inaugurated and blessed on March 16, 1993, and was initially managed by Davao Sunrise Investment & Development Corporation. In 2019, the NCCC Group of Companies acquired Victoria Plaza, announcing redevelopment plans that were subsequently delayed due to factors such as the breakdown of its air conditioning system and the pandemic in 2020.
Looking ahead, Robinsons Land Corporation (RLC) is set to take over the 9.6-hectare property in 2026, signaling a new chapter for this historic site in Davao City.
