SM City Mindpro and Zamboanga State College Forge Partnership for Environmental Sustainability
In a significant move toward fostering environmental responsibility and community engagement, SM City Mindpro has entered into a strategic partnership with the Zamboanga State College of Marine Sciences and Technology (ZSCMST). The collaboration was formalized through the signing of a Memorandum of Agreement on Tuesday, April 21, 2026, marking a pivotal step in advancing the Trash to Cash Program.
Trash to Cash Program: Transforming Waste into Resources
The core of this initiative is the Trash to Cash Market, a monthly recycling event scheduled for the first Friday and Saturday of each month at SM City Mindpro. This program invites the public to bring recyclable materials, including paper, plastic, and metal, which are then meticulously sorted and exchanged for cash incentives. By integrating financial rewards with eco-friendly practices, the initiative aims to cultivate a culture of sustainability, making environmental action both accessible and impactful for students, shoppers, and the broader community.
Strengthening Environmental Advocacy Through Collaboration
ZSCMST, under the leadership of President Dr. Roy Valesco, brings its expertise in marine conservation and environmental protection to this partnership. The college will actively mobilize its students, faculty, and partner communities to participate in the program, enhancing outreach and engagement. Additionally, the collaboration will facilitate joint environmental campaigns, awareness drives, and educational initiatives that emphasize the critical importance of safeguarding coastal and marine ecosystems.
Part of the Broader SM Green Movement
This partnership aligns with the SM Green Movement, an overarching program by SM that promotes sustainable practices across its nationwide properties. Focused on key areas such as waste management, energy efficiency, water conservation, and climate action, the movement empowers communities to contribute to a more sustainable future. The Trash to Cash Program exemplifies how corporate and academic entities can work together to drive meaningful environmental change.
Shaping Mindsets and Inspiring Collective Action
Beyond mere waste management, the collaboration between SM City Mindpro and ZSCMST is designed to reshape public attitudes toward sustainability. By demonstrating that small, individual actions can collectively lead to significant environmental benefits, the program inspires a shared journey toward a greener, more resilient community. This initiative underscores the power of partnership in addressing pressing environmental challenges and fostering a legacy of stewardship for future generations.
