Nelly's Gold Trading officially opened its doors on Friday, June 5, 2026, at City Times Square in Mandaue City. The new establishment specializes in buying and selling gold products, scrap gold, and various precious items, bringing a fresh and reliable option to the local jewelry trading market. Influencers and VisMin personalities graced the grand opening.
Grand Opening Event
Guests of honor joined owner Arnel “Nanay Nelly” Estorba for the ribbon-cutting ceremony. Governor Pamela Baricuatro graced the event, signifying her support for up-and-coming businesses in Cebu. Several influencers from VisMin also attended, making the launch both worthwhile and fun.
From Informal Beginnings to Formal Enterprise
Arnel Estorba, widely known as “Nanay Nelly,” started his gold trading business in unexpected ways. What began as a simple exchange between acquaintances gradually evolved into a more structured trading venture. Estorba began dealing more frequently with scrap gold, jewelry reselling, and small-scale bullion transactions. He eventually formalized the business under the Nelly’s Gold Trading name, turning an informal arrangement into a registered enterprise. Despite several setbacks before the business came to fruition, Estorba persevered with the belief that investing in gold is essential. For him, gold is not merely an embellishment for vanity but a valuable financial asset.
Services and Commitment to Transparency
Located at City Times Square, the shop aims to serve walk-in clients seeking accessible and transparent gold valuation services. Estorba noted that one of his priorities is building trust with customers, especially in a trade where authenticity and accurate pricing are crucial. In addition to gold hardware and jewelry, Nelly’s Gold Trading also accepts diamond pieces, luxury accessories, and other high-value items for appraisal and buy-back.
The establishment highlights a commitment to transparency. Nanay Nelly shares that each transaction is explained in detail to clients, from weight assessment to pricing computation, so sellers fully understand how valuations are determined. This approach addresses common concerns in the industry, where customers are often wary of unclear pricing systems.
The Value of Gold in Today's Economy
Ultimately, gold continues to stand out as a reliable asset in the current economy. Its enduring value, limited supply, and global demand make it a preferred store of wealth for both individuals and businesses seeking stability amid economic uncertainty. Unlike more volatile investments, gold has historically maintained its worth over time, often serving as a safeguard against inflation and currency fluctuations.
Future Prospects
With its official launch completed, Nelly’s Gold Trading hopes to position itself as a trusted name in Cebu’s growing precious metals market. The business aligns itself with the broader trend of formalizing and professionalizing local gold trading practices.
