Rita Daniela Emotional After Signing with Viva Artists Agency, Leaves GMA After 20 Years
Actress-singer Rita Daniela became visibly emotional during a press conference held with Viva Artists Agency (VAA) on February 25, 2026. This event followed her recent contract signing with Viva, which will now manage her entertainment career after her departure from GMA Network. The transition marks a significant shift for Daniela, who spent two decades with GMA, starting from her discovery at age 10 when she won the talent competition "Popstar Kids."
Exploring New Opportunities with Viva
During the press conference, Daniela expressed her excitement about joining Viva, citing the agency's diverse platforms as a key factor in her decision. She stated, "I really just want to explore new opportunities po talaga because we all know that Viva has a lot of platforms right now and siyempre, they produce concerts, they have musicals, they do series, which is I heard, Viva Movie Box and Viva One. And I would really really love to try them all." This move reflects her desire to expand her career into various entertainment avenues, including concerts, musicals, and series productions.
Emotional Reflections on GMA Departure
Daniela admitted that leaving GMA was not an easy decision, given her long history with the network. She became tearful when her former hit afternoon series, "My Special Tatay," was mentioned during the press conference. Despite the emotional moment, she clarified that she properly informed GMA of her decision and remains open to collaborating on projects with the network if opportunities arise. This highlights her professional approach and ongoing respect for her former employer.
The press conference underscored the challenges and emotions involved in career transitions within the entertainment industry. Daniela's move to Viva Artists Agency signals a new chapter aimed at leveraging the agency's resources to further her artistic endeavors, while maintaining ties to her roots at GMA.
