In a dynamic move to redefine the shopping experience, SM Supermalls has officially launched its latest anthem, "Gala To The Max," performed by the emerging girl group DNA. This release, announced on April 12, 2026, in Manila, Philippines, marks a strategic collaboration with StarPop, aiming to capture the essence of modern social life beyond mere retail transactions.
More Than Just a Mall: A Cultural Hub
The anthem serves as a powerful tribute to contemporary hangout culture, positioning SM Supermalls as a "third space" where communities converge. It emphasizes that these malls are not just destinations for shopping but vibrant backdrops for fitness milestones, fandom explorations, gaming marathons, and relaxed afternoons with pets. The track is designed to resonate with diverse subcultures, reinforcing SM's role as an integral part of daily life.
Executive Insights on Community and Identity
JonJon San Agustin, Executive Vice President for Marketing at SM Supermalls, highlighted the anthem's deeper purpose. "At SM, we've always focused on creating spaces where memories are made," he stated. "With 'Gala To The Max,' we're celebrating the unique energy our shoppers bring. It's about your vibe and your tribe. Whether you're here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle."
The Musical Force Behind the Anthem
Produced in partnership with StarPop, "Gala To The Max" features the high-energy vocals of DNA, a trio of sisters comprising Ezri, Julia, and Tasha. The song is crafted to be an infectious earworm, ideal for TikTok transitions and weekend gatherings. The DNA members expressed their excitement about bringing this jingle to life, noting its potential to become a staple in social media and real-world interactions.
Nationwide Rollout and Community Engagement
The official launch of the anthem begins this weekend across all SM malls nationwide. This initiative encourages shoppers to showcase their moves and embrace the mall as a hub for extended stays. SM Supermalls invites everyone to "come as you are, bring your tribe, and show the world how you gala to the max," fostering a sense of belonging and shared experience.
About SM Supermalls: Evolving with Communities
As one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 8 in China, SM Supermalls continues to innovate. It aims to shape how people live, connect, and experience life, offering new finds, fresh concepts, and meaningful experiences. The brand remains committed to building trusted, relevant, and loved destinations that grow alongside communities for generations.
