Cebu Pacific celebrates its 30th anniversary by reintroducing its iconic Piso sale, providing travelers with opportunities to book domestic and international flights for as low as P1 one-way base fare from March 5 to 11, 2026.
A landmark hotel management agreement between Accor and Cebu Yacht Club Development Corporation paves the way for a 150-room ibis Styles hotel, marking the first phase of a comprehensive waterfront transformation project in Mactan, Cebu.
Philippine Airlines introduces its new Airbus A350-1000 to Davao City, marking its first deployment in Mindanao. The flagship jet features upgraded cabins and aims to boost premium travel in the region.
The Tourism Promotions Board Philippines has launched a strategic partnership with TripZilla to execute a multi-market digital campaign across Asia and global regions, leveraging TripZilla's 20 million monthly reach to enhance the Philippines' visibility
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The Cebu Association of Local Tourism Officers (Calto) is strengthening its campaign against online booking scams in Cebu, collaborating with authorities and media to protect tourists as the summer season approaches.
The 8th Lubao International Balloon and Music Festival announces 45 hot air balloons from 14 countries, including special shapes, plus major concert performances over two days at Pradera Verde.
The Cebu Association of Local Tourism Officers (Calto) has implemented measures to combat rising online scams, including publishing legitimate establishment lists and coordinating with authorities.
As summer travel nears, Cebu's tourism officers are launching new measures to combat a surge in online booking fraud, targeting scams that use realistic pricing to deceive tourists and threaten the local economy.
The Department of Tourism Central Visayas launches Outdoors7 Hub, a permanent convergence space for adventure operators and local brands, shifting from a three-day summit to continuous promotion.
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The Philippines Department of Tourism launches its 2026 dive tourism strategy, emphasizing market diversification, sustainability, and high-value niches like underwater photography and technical diving, with India identified as a priority growth market.
The Philippines' visa-free entry program led to a 6.32% increase in Taiwanese arrivals in 2025, reaching 213,928 visitors, driven by improved connectivity and promotional efforts.
The Cebu Provincial Government relaunches its trade fair, now called 'Our Cebu! Pista sa Sugbo: Kasadya sa Cuarto Distrito,' from March 13-15, 2026, at Robinsons Galleria Cebu, showcasing local delicacies, handicrafts, and cultural presentations from Nort
The Cebu Provincial Government has introduced a new incentive program to encourage overnight stays in towns outside major cities, aiming to spread tourism income and strengthen local economies across the province's 51 municipalities.
Microtel by Wyndham Pampanga has been officially rated as a 3-star hotel by the Department of Tourism, marking the first star-rated hotel in San Fernando City. The hotel, a joint venture between Laus Group and Phinma Microtel, offers 80 rooms and premium
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Sunlight Air hosts its bi-annual Grand Travel Fest in Cebu from February 27 to March 1, 2026, featuring domestic travel deals as low as P8 one-way fares, exclusive discounts, and free admission.
Boracay White Beach secures sixth place in TripAdvisor's prestigious 2026 Best of the Best Beaches ranking, celebrating excellence in travel with high-volume positive reviews.
The House Committee on Tourism has approved multiple bills aiming to permanently eliminate the travel tax imposed on Filipinos departing the country, pending a clear long-term funding replacement for affected agencies.
Mactan-Cebu International Airport secures the Best Airport in Asia-Pacific award at the 2025 ACI ASQ Awards, based on passenger surveys. The win highlights its service quality and recent flight expansions boosting tourism.
Clark International Airport (CRK) has been honored as one of the world's six best airports for arrivals at the 2025 Airport Service Quality Awards, highlighting its commitment to passenger satisfaction and Filipino hospitality amid growing global air traf
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Mactan-Cebu International Airport has secured the Best Airport in Asia-Pacific award for the 5–15 million passenger category at the 2025 ACI ASQ Customer Experience Awards, based on over 700,000 passenger surveys.
Anders Hallden, the new General Manager of Jpark Island Resort and Waterpark, shares his leadership vision and plans for enhancing guest experiences and adapting to Cebu's evolving tourism landscape in an exclusive live interview.
Cebu City is considering new safety regulations for outdoor tourism sites, including mandatory registration and hazard signs, following a hiker's death at Budlaan Falls. The ordinance aims to balance tourism expansion with visitor safety and environmental
The Davao City Tourism Operations Office launched the 89th Araw ng Dabaw logo, featuring pixelated boxes forming the city map to symbolize unity among 11 tribes and a smart city vision with sustainability themes.
Cebu's Mice Alliance is driving halal certification for hotels to attract Muslim travelers, aligning with the Philippines' rise to 8th in the Global Muslim Travel Index and boosting international conference bids.
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The Lapu-Lapu Gallery in Cebu reopens in March following a P1 million upgrade by the Department of Tourism, featuring enhanced displays of local heritage and art, with visitor numbers growing steadily before renovations.
Davao City expects 200,000 tourists for its 89th Araw ng Dabaw, with a P50 million budget and events like Parada Dabawenyo. A photo of a disciplined family wins the Hulagway sa Araw ng Dabaw award.
The International Travel Festival organizer forecasts robust foot traffic for its March 2026 event, following a 50% sales surge to P120 million in 2025, driven by Filipinos' growing appetite for travel.
Cebu Pacific increases Clark hub capacity by 38% for H1 2026, adding flights to Coron, El Nido, Naga, and Hanoi while expanding to 17 total destinations from the gateway.
Aurora province hosted its 18th annual surfing challenge at Sabang Beach in Baler, attracting 129 local and visiting surfers. The event celebrated coastal heritage and aimed to boost tourism-based livelihoods for host communities.
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President Ferdinand Marcos Jr has tasked DPWH Secretary Vince Dizon with inspecting the Kalayaan Island Group to assess potential airport and port construction, aiming to enhance tourism following the launch of new tour packages.
